- Discovery and crawlability4 of 5 applicable checks passed15.0 / 20
- Product structured-data consistency4 of 4 applicable checks passed20.0 / 20
- Price, stock, and variant fidelity3 of 3 applicable checks passed20.0 / 20
- Agent-operable controls and cart handoff2 of 3 applicable checks passed17.1 / 20
- Shipping, returns, merchant, and trust clarity1 of 4 applicable checks passed5.6 / 20
- Bonus signals2 positive, never required+5.0
Prompt to improve
Copy this implementation prompt to fix the top gaps found on allbirds.com.
x Homepage has Organization/Store JSON-LDx Shipping policy accessiblex Return policy accessiblex Terms of service accessible
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Can an AI agent discover products, check prices, and understand the cart handoff on allbirds.com?
Agent navigated to homepage
Homepage loaded successfully (HTTP 200)
Agent searched for product pages
Discovered 8 product URLs from JSON-LD, links, and sitemap
Agent sampled 5 product pages
5 of 5 products fetched successfully
Agent checked product structured data
5 of 5 products have Product JSON-LD
Agent checked store policies and cart handoff
8 of 15 store-level checks passed
Fix these gaps first
Critical access gaps come first, followed by other applicable readiness gaps.
- 01Discovery and crawlability
Homepage has Organization/Store JSON-LD
Add Organization or OnlineStore JSON-LD to your homepage with name, url, logo, and sameAs links. - 02Shipping, returns, merchant, and trust clarity
Shipping policy accessible
Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes. - 03Shipping, returns, merchant, and trust clarity
Return policy accessible
Publish a return policy at /returns or /policies/returns that explains return eligibility, timeframes, and process. - 04Agent-operable controls and cart handoff
Add-to-cart controls present on site
Ensure add-to-cart buttons use standard form submissions or data attributes so agents can interact with them. - 05Shipping, returns, merchant, and trust clarity
Terms of service accessible
Publish terms of service at /terms so agents can understand purchase conditions.
Audit the checks behind the score
Applicable evidence is grouped by how it contributes to the score. Bonus checks appear only when they add points.
Discovery and crawlability4 of 5 applicable passed · 15.0 / 20 points
- robots.txt exists and is accessiblePassed
robots.txt found and accessible
- XML sitemap existsPassed
sitemap.xml found with valid XML structure
- robots.txt references sitemapPassed
robots.txt contains sitemap directive
- Homepage content available without JavaScriptPassed
Homepage has 97492 chars of text content and an H1 tag in raw HTML
- Homepage has Organization/Store JSON-LDFailed
No Organization/Store JSON-LD on homepage
Recommendation
Add Organization or OnlineStore JSON-LD to your homepage with name, url, logo, and sameAs links.
Product structured-data consistency4 of 4 applicable passed · 20.0 / 20 points
- Product JSON-LD on PDPsPassed
5 of 5 sampled products have Product JSON-LD structured data
- Consistent structured data across productsPassed
5 of 5 evaluated products expose the same Product schema field pattern
- PDPs accessible without JavaScriptN/A
5 product pages were evaluated; transport failures are excluded rather than scored as merchant failures
- Product images on PDPsPassed
5 of 5 products have images
- Product descriptions on PDPsPassed
5 of 5 products have descriptions
Price, stock, and variant fidelity3 of 3 applicable passed · 20.0 / 20 points
- Price visible on PDPsPassed
5 of 5 products have visible pricing
- Stock/availability on PDPsPassed
5 of 5 products show availability/stock status
- Product variants/options on PDPsPassed
5 of 5 products expose variant/option selectors
Agent-operable controls and cart handoff2 of 3 applicable passed · 17.1 / 20 points
- Add-to-cart controls on PDPsPassed
5 of 5 products have add-to-cart controls
- Cart/checkout endpoint accessiblePassed
Cart endpoint found at /cart
- Add-to-cart controls present on sitePartial (50%)
No add-to-cart buttons found on homepage (may be on PDPs)
Recommendation
Ensure add-to-cart buttons use standard form submissions or data attributes so agents can interact with them.
Shipping, returns, merchant, and trust clarity1 of 4 applicable passed · 5.6 / 20 points
- Shipping policy accessibleFailed
No shipping policy page detected at common paths
Recommendation
Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes.
- Return policy accessibleFailed
No return policy page detected at common paths
Recommendation
Publish a return policy at /returns or /policies/returns that explains return eligibility, timeframes, and process.
- Merchant/contact information accessiblePassed
Contact or about page found
- Terms of service accessibleFailed
No terms page detected
Recommendation
Publish terms of service at /terms so agents can understand purchase conditions.
Bonus signals2 of 2 applicable passed · 5.0 / 5 points
- llms.txt presentPassed
llms.txt file found at root
- agents.md presentPassed
agents.md file found at root
- MCP server descriptor presentN/A
No MCP server descriptor found (bonus, not required)
Recommendation
Publish an MCP server descriptor at /.well-known/mcp.json to expose your store's capabilities to AI agents.
- AI commerce catalog endpoint presentN/A
No AI catalog endpoint found (bonus, not required)
Recommendation
Publish an AI commerce catalog at /.well-known/ai-catalog.json to enable agent-driven purchases.
Sampled products
5 products were sampled from the storefront. Each was checked for structured data, pricing, availability, images, and cart controls.
https://www.allbirds.com/products/mens-runner-nz-slip-on-mushroom
https://www.allbirds.com/products/mens-cruiser-medium-grey
https://www.allbirds.com/products/mens-tree-runner-nz-medium-grey
https://www.allbirds.com/products/womens-tree-runner-nz-medium-grey
https://www.allbirds.com/products/womens-cruiser-canvas-port
Evaluator notes
- 100% of sampled products have Product JSON-LD structured data.
- 100% of sampled products have visible pricing in HTML or JSON-LD.
- 100% of sampled products have add-to-cart controls accessible to agents.
- 2 of 4 emerging signals detected (llms.txt, agents.md, MCP, AI catalog).
- Overall score of 83/100 places this store in grade B - Strong agent readiness.