- Discovery and crawlability4 of 5 applicable checks passed16.0 / 20
- Product structured-data consistency4 of 4 applicable checks passed20.0 / 20
- Price, stock, and variant fidelity3 of 3 applicable checks passed20.0 / 20
- Agent-operable controls and cart handoff2 of 3 applicable checks passed17.1 / 20
- Shipping, returns, merchant, and trust clarity2 of 4 applicable checks passed11.1 / 20
- Bonus signals0 positive, never required+0.0
Prompt to improve
Copy this implementation prompt to fix the top gaps found on nike.com.
x XML sitemap existsx Shipping policy accessiblex Terms of service accessible
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Can an AI agent discover products, check prices, and understand the cart handoff on nike.com?
Agent navigated to homepage
Homepage loaded successfully (HTTP 200)
Agent searched for product pages
Discovered 30 product URLs from JSON-LD, links, and sitemap
Agent sampled 5 product pages
5 of 5 products fetched successfully
Agent checked product structured data
5 of 5 products have Product JSON-LD
Agent checked store policies and cart handoff
7 of 15 store-level checks passed
All applicable recommendations
Critical access gaps come first, followed by other applicable readiness gaps.
- 01Shipping, returns, merchant, and trust clarity
Shipping policy accessible
Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes. - 02Agent-operable controls and cart handoff
Homepage add-to-cart controls detectable
If the homepage exposes products, use standard add-to-cart forms or data attributes there. PDP add-to-cart controls are scored separately. - 03Discovery and crawlability
XML sitemap exists
Generate and publish a sitemap.xml at the root of your domain listing all product URLs. - 04Shipping, returns, merchant, and trust clarity
Terms of service accessible
Publish terms of service at /terms so agents can understand purchase conditions.
Audit the checks behind the score
Applicable evidence is grouped by how it contributes to the score. Bonus checks appear only when they add points.
Discovery and crawlability4 of 5 applicable passed · 16.0 / 20 points
- robots.txt exists and is accessiblePassed
robots.txt found and accessible
- XML sitemap existsFailed
No sitemap.xml found or invalid format
Recommendation
Generate and publish a sitemap.xml at the root of your domain listing all product URLs.
- robots.txt references sitemapPassed
robots.txt contains sitemap directive
- Homepage content available without JavaScriptPassed
Homepage has 7804 chars of text content and an H1 tag in raw HTML
- Homepage has Organization/Store JSON-LDPassed
Organization or Store JSON-LD structured data found on homepage
Product structured-data consistency4 of 4 applicable passed · 20.0 / 20 points
- Product JSON-LD on PDPsPassed
5 of 5 sampled products have Product JSON-LD structured data
- Consistent structured data across productsPassed
5 of 5 evaluated products expose the same Product schema field pattern
- PDPs accessible without JavaScriptN/A
5 product pages were evaluated; transport failures are excluded rather than scored as merchant failures
- Product images on PDPsPassed
5 of 5 products have images
- Product descriptions on PDPsPassed
5 of 5 products have descriptions
Price, stock, and variant fidelity3 of 3 applicable passed · 20.0 / 20 points
- Price visible on PDPsPassed
5 of 5 products have visible pricing
- Stock/availability on PDPsPassed
5 of 5 products show availability/stock status
- Product variants/options on PDPsPassed
5 of 5 products expose variant/option selectors
Agent-operable controls and cart handoff2 of 3 applicable passed · 17.1 / 20 points
- Add-to-cart controls on PDPsPassed
5 of 5 products have add-to-cart controls
- Cart/checkout endpoint accessiblePassed
Cart endpoint found at /cart
- Homepage add-to-cart controls detectablePartial (50%)
No add-to-cart controls detected in homepage HTML; sampled PDP controls are evaluated separately
Recommendation
If the homepage exposes products, use standard add-to-cart forms or data attributes there. PDP add-to-cart controls are scored separately.
Shipping, returns, merchant, and trust clarity2 of 4 applicable passed · 11.1 / 20 points
- Shipping policy accessibleFailed
No shipping policy page detected at common paths
Recommendation
Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes.
- Return policy accessiblePassed
Return policy page found
- Merchant/contact information accessiblePassed
Contact or about page found
- Terms of service accessibleFailed
No terms page detected
Recommendation
Publish terms of service at /terms so agents can understand purchase conditions.
Bonus signals0 of 0 applicable passed · 0.0 / 0 points
- llms.txt presentN/A
No llms.txt found (bonus, not required)
Recommendation
Add an llms.txt file at the root to help AI agents understand your site's capabilities.
- agents.md presentN/A
No agents.md found (bonus, not required)
Recommendation
Add an agents.md file with instructions for AI agents on how to interact with your store.
- MCP server descriptor presentN/A
No MCP server descriptor found (bonus, not required)
Recommendation
Publish an MCP server descriptor at /.well-known/mcp.json to expose your store's capabilities to AI agents.
- AI commerce catalog endpoint presentN/A
No AI catalog endpoint found (bonus, not required)
Recommendation
Publish an AI commerce catalog at /.well-known/ai-catalog.json to enable agent-driven purchases.
Sampled products
5 products were sampled from the storefront. Each was checked for structured data, pricing, availability, images, and cart controls.
https://www.nike.com/t/24-7-impossiblysoft-mens-dri-fit-shorts-Zv6qbrYZ
https://www.nike.com/t/academy-elite-soccer-ball-jd11wvs5
https://www.nike.com/t/academy-mens-dri-fit-short-sleeve-soccer-top-WKSuSNyD
https://www.nike.com/t/acg-daymax-backpack-25l-37kZpZ
https://www.nike.com/t/acg-mens-trail-running-jacket-qEHZeYmb
Evaluator notes
- 100% of sampled products have Product JSON-LD structured data.
- 100% of sampled products have visible pricing in HTML or JSON-LD.
- 100% of sampled products have add-to-cart controls accessible to agents.
- 0 of 4 emerging signals detected (llms.txt, agents.md, MCP, AI catalog).
- Overall score of 84/100 places this store in grade B - Strong agent readiness.