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Paz.aiAgentic Store Score

store.nike.com

Scanned · rubric v0.1.0 · 0 products sampled

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Insufficient evaluable evidence

Prompt to improve

Copy this implementation prompt to fix the top gaps found on store.nike.com.

x robots.txt exists and is accessiblex XML sitemap existsx Product JSON-LD on PDPsx Consistent structured data across productsx Product images on PDPs

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Task

Can an AI agent discover products, check prices, and understand the cart handoff on store.nike.com?

Agent navigated to homepage

Homepage loaded successfully (HTTP 200)

×

Agent searched for product pages

Discovered 0 product URLs from JSON-LD, links, and sitemap

×

Agent sampled 5 product pages

0 of 0 products fetched successfully

×

Agent checked product structured data

0 of 0 products have Product JSON-LD

~

Agent checked store policies and cart handoff

2 of 15 store-level checks passed

Fix these gaps first

Critical access gaps come first, followed by other applicable readiness gaps.

  1. 01

    Product JSON-LD on PDPs

    Add Product JSON-LD to all PDPs - 1 products are missing it.
    Product structured-data consistency
  2. 02

    Price visible on PDPs

    Make prices visible in the HTML/JSON-LD of all product pages - 1 are missing pricing.
    Price, stock, and variant fidelity
  3. 03

    Stock/availability on PDPs

    Add availability/stock status to all product pages in JSON-LD offers.availability or visible HTML.
    Price, stock, and variant fidelity
  4. 04

    Add-to-cart controls on PDPs

    Add standard add-to-cart form controls to all product pages so agents can initiate purchases.
    Agent-operable controls and cart handoff
  5. 05

    Consistent structured data across products

    Ensure all product pages use the same JSON-LD Product schema fields (name, image, description, sku, brand, offers).
    Product structured-data consistency
  6. 06

    Shipping policy accessible

    Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes.
    Shipping, returns, merchant, and trust clarity
  7. 07

    Return policy accessible

    Publish a return policy at /returns or /policies/returns that explains return eligibility, timeframes, and process.
    Shipping, returns, merchant, and trust clarity
  8. 08

    Merchant/contact information accessible

    Publish a contact or about page with company name, address, and email so agents can verify merchant identity.
    Shipping, returns, merchant, and trust clarity
  9. 09

    Cart/checkout endpoint accessible

    Ensure /cart or /checkout is accessible to agents so they can complete purchases on behalf of users.
    Agent-operable controls and cart handoff
  10. 10

    Add-to-cart controls present on site

    Ensure add-to-cart buttons use standard form submissions or data attributes so agents can interact with them.
    Agent-operable controls and cart handoff

Audit the checks behind the score

Applicable evidence is grouped by how it contributes to the score. Bonus checks appear only when they add points.

Discovery and crawlability2 of 5 applicable passed · 11.0 / 20 points
  • robots.txt exists and is accessibleFailed

    robots.txt not found or returned error

    Recommendation

    Add a robots.txt at the root of your domain that allows AI agent crawlers.

  • XML sitemap existsFailed

    No sitemap.xml found or invalid format

    Recommendation

    Generate and publish a sitemap.xml at the root of your domain listing all product URLs.

  • robots.txt references sitemapPartial (50%)

    robots.txt does not reference the sitemap location

    Recommendation

    Add a 'Sitemap: https://yourdomain.com/sitemap.xml' line to your robots.txt.

  • Homepage content available without JavaScriptPassed

    Homepage has 7588 chars of text content and an H1 tag in raw HTML

  • Homepage has Organization/Store JSON-LDPassed

    Organization or Store JSON-LD structured data found on homepage

Product structured-data consistency0 of 4 applicable passed · 0.0 / 20 points
  • Product JSON-LD on PDPsFailed

    0 of 1 sampled products have Product JSON-LD structured data

    Recommendation

    Add Product JSON-LD to all PDPs - 1 products are missing it.

  • Consistent structured data across productsFailed

    0 of 1 evaluated products expose the same Product schema field pattern

    Recommendation

    Ensure all product pages use the same JSON-LD Product schema fields (name, image, description, sku, brand, offers).

  • PDPs accessible without JavaScriptN/A

    0 product pages were evaluated; transport failures are excluded rather than scored as merchant failures

  • Product images on PDPsFailed

    0 of 1 products have images

    Recommendation

    Add product images to all PDPs, referenced in JSON-LD image property.

  • Product descriptions on PDPsFailed

    0 of 1 products have descriptions

    Recommendation

    Add product descriptions to all PDPs in JSON-LD description and visible HTML.

Price, stock, and variant fidelity0 of 2 applicable passed · 0.0 / 20 points
  • Price visible on PDPsFailed

    0 of 1 products have visible pricing

    Recommendation

    Make prices visible in the HTML/JSON-LD of all product pages - 1 are missing pricing.

  • Stock/availability on PDPsFailed

    0 of 1 products show availability/stock status

    Recommendation

    Add availability/stock status to all product pages in JSON-LD offers.availability or visible HTML.

  • Product variants/options on PDPsN/A

    No variant-bearing products were established in the evaluated sample; this check is excluded

Agent-operable controls and cart handoff0 of 3 applicable passed · 2.9 / 20 points
  • Add-to-cart controls on PDPsFailed

    0 of 1 products have add-to-cart controls

    Recommendation

    Add standard add-to-cart form controls to all product pages so agents can initiate purchases.

  • Cart/checkout endpoint accessibleFailed

    No cart or checkout endpoint found at common paths

    Recommendation

    Ensure /cart or /checkout is accessible to agents so they can complete purchases on behalf of users.

  • Add-to-cart controls present on sitePartial (50%)

    No add-to-cart buttons found on homepage (may be on PDPs)

    Recommendation

    Ensure add-to-cart buttons use standard form submissions or data attributes so agents can interact with them.

Shipping, returns, merchant, and trust clarity0 of 4 applicable passed · 0.0 / 20 points
  • Shipping policy accessibleFailed

    No shipping policy page detected at common paths

    Recommendation

    Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes.

  • Return policy accessibleFailed

    No return policy page detected at common paths

    Recommendation

    Publish a return policy at /returns or /policies/returns that explains return eligibility, timeframes, and process.

  • Merchant/contact information accessibleFailed

    No contact or about page detected

    Recommendation

    Publish a contact or about page with company name, address, and email so agents can verify merchant identity.

  • Terms of service accessibleFailed

    No terms page detected

    Recommendation

    Publish terms of service at /terms so agents can understand purchase conditions.

Bonus signals0 of 0 applicable passed · 0.0 / 0 points
  • llms.txt presentN/A

    No llms.txt found (bonus, not required)

    Recommendation

    Add an llms.txt file at the root to help AI agents understand your site's capabilities.

  • agents.md presentN/A

    No agents.md found (bonus, not required)

    Recommendation

    Add an agents.md file with instructions for AI agents on how to interact with your store.

  • MCP server descriptor presentN/A

    No MCP server descriptor found (bonus, not required)

    Recommendation

    Publish an MCP server descriptor at /.well-known/mcp.json to expose your store's capabilities to AI agents.

  • AI commerce catalog endpoint presentN/A

    No AI catalog endpoint found (bonus, not required)

    Recommendation

    Publish an AI commerce catalog at /.well-known/ai-catalog.json to enable agent-driven purchases.

Sampled products

0 products were sampled from the storefront. Each was checked for structured data, pricing, availability, images, and cart controls.

Evaluator notes

  • 0% of sampled products have Product JSON-LD structured data.
  • 0% of sampled products have visible pricing in HTML or JSON-LD.
  • 0% of sampled products have add-to-cart controls accessible to agents.
  • 0 of 4 emerging signals detected (llms.txt, agents.md, MCP, AI catalog).
  • Only 0 product pages could be evaluated; at least 3 and 70% essential-check coverage are required for a scored report.
  • 89% of essential check weight had conclusive evidence; unavailable checks were excluded rather than scored as failures.