- Discovery and crawlability2 of 5 applicable checks passedEvidence only
- Product structured-data consistency0 of 4 applicable checks passedEvidence only
- Price, stock, and variant fidelity0 of 2 applicable checks passedEvidence only
- Agent-operable controls and cart handoff0 of 3 applicable checks passedEvidence only
- Shipping, returns, merchant, and trust clarity0 of 4 applicable checks passedEvidence only
- Bonus signals0 positive, never requiredEvidence only
Prompt to improve
Copy this implementation prompt to fix the top gaps found on store.nike.com.
x robots.txt exists and is accessiblex XML sitemap existsx Product JSON-LD on PDPsx Consistent structured data across productsx Product images on PDPs
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Can an AI agent discover products, check prices, and understand the cart handoff on store.nike.com?
Agent navigated to homepage
Homepage loaded successfully (HTTP 200)
Agent searched for product pages
Discovered 0 product URLs from JSON-LD, links, and sitemap
Agent sampled 5 product pages
0 of 0 products fetched successfully
Agent checked product structured data
0 of 0 products have Product JSON-LD
Agent checked store policies and cart handoff
2 of 15 store-level checks passed
Fix these gaps first
Critical access gaps come first, followed by other applicable readiness gaps.
- 01Product structured-data consistency
Product JSON-LD on PDPs
Add Product JSON-LD to all PDPs - 1 products are missing it. - 02Price, stock, and variant fidelity
Price visible on PDPs
Make prices visible in the HTML/JSON-LD of all product pages - 1 are missing pricing. - 03Price, stock, and variant fidelity
Stock/availability on PDPs
Add availability/stock status to all product pages in JSON-LD offers.availability or visible HTML. - 04Agent-operable controls and cart handoff
Add-to-cart controls on PDPs
Add standard add-to-cart form controls to all product pages so agents can initiate purchases. - 05Product structured-data consistency
Consistent structured data across products
Ensure all product pages use the same JSON-LD Product schema fields (name, image, description, sku, brand, offers). - 06Shipping, returns, merchant, and trust clarity
Shipping policy accessible
Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes. - 07Shipping, returns, merchant, and trust clarity
Return policy accessible
Publish a return policy at /returns or /policies/returns that explains return eligibility, timeframes, and process. - 08Shipping, returns, merchant, and trust clarity
Merchant/contact information accessible
Publish a contact or about page with company name, address, and email so agents can verify merchant identity. - 09Agent-operable controls and cart handoff
Cart/checkout endpoint accessible
Ensure /cart or /checkout is accessible to agents so they can complete purchases on behalf of users. - 10Agent-operable controls and cart handoff
Add-to-cart controls present on site
Ensure add-to-cart buttons use standard form submissions or data attributes so agents can interact with them.
Audit the checks behind the score
Applicable evidence is grouped by how it contributes to the score. Bonus checks appear only when they add points.
Discovery and crawlability2 of 5 applicable passed · 11.0 / 20 points
- robots.txt exists and is accessibleFailed
robots.txt not found or returned error
Recommendation
Add a robots.txt at the root of your domain that allows AI agent crawlers.
- XML sitemap existsFailed
No sitemap.xml found or invalid format
Recommendation
Generate and publish a sitemap.xml at the root of your domain listing all product URLs.
- robots.txt references sitemapPartial (50%)
robots.txt does not reference the sitemap location
Recommendation
Add a 'Sitemap: https://yourdomain.com/sitemap.xml' line to your robots.txt.
- Homepage content available without JavaScriptPassed
Homepage has 7588 chars of text content and an H1 tag in raw HTML
- Homepage has Organization/Store JSON-LDPassed
Organization or Store JSON-LD structured data found on homepage
Product structured-data consistency0 of 4 applicable passed · 0.0 / 20 points
- Product JSON-LD on PDPsFailed
0 of 1 sampled products have Product JSON-LD structured data
Recommendation
Add Product JSON-LD to all PDPs - 1 products are missing it.
- Consistent structured data across productsFailed
0 of 1 evaluated products expose the same Product schema field pattern
Recommendation
Ensure all product pages use the same JSON-LD Product schema fields (name, image, description, sku, brand, offers).
- PDPs accessible without JavaScriptN/A
0 product pages were evaluated; transport failures are excluded rather than scored as merchant failures
- Product images on PDPsFailed
0 of 1 products have images
Recommendation
Add product images to all PDPs, referenced in JSON-LD image property.
- Product descriptions on PDPsFailed
0 of 1 products have descriptions
Recommendation
Add product descriptions to all PDPs in JSON-LD description and visible HTML.
Price, stock, and variant fidelity0 of 2 applicable passed · 0.0 / 20 points
- Price visible on PDPsFailed
0 of 1 products have visible pricing
Recommendation
Make prices visible in the HTML/JSON-LD of all product pages - 1 are missing pricing.
- Stock/availability on PDPsFailed
0 of 1 products show availability/stock status
Recommendation
Add availability/stock status to all product pages in JSON-LD offers.availability or visible HTML.
- Product variants/options on PDPsN/A
No variant-bearing products were established in the evaluated sample; this check is excluded
Agent-operable controls and cart handoff0 of 3 applicable passed · 2.9 / 20 points
- Add-to-cart controls on PDPsFailed
0 of 1 products have add-to-cart controls
Recommendation
Add standard add-to-cart form controls to all product pages so agents can initiate purchases.
- Cart/checkout endpoint accessibleFailed
No cart or checkout endpoint found at common paths
Recommendation
Ensure /cart or /checkout is accessible to agents so they can complete purchases on behalf of users.
- Add-to-cart controls present on sitePartial (50%)
No add-to-cart buttons found on homepage (may be on PDPs)
Recommendation
Ensure add-to-cart buttons use standard form submissions or data attributes so agents can interact with them.
Shipping, returns, merchant, and trust clarity0 of 4 applicable passed · 0.0 / 20 points
- Shipping policy accessibleFailed
No shipping policy page detected at common paths
Recommendation
Publish a shipping policy at /shipping or /policies/shipping that describes shipping methods, costs, and timeframes.
- Return policy accessibleFailed
No return policy page detected at common paths
Recommendation
Publish a return policy at /returns or /policies/returns that explains return eligibility, timeframes, and process.
- Merchant/contact information accessibleFailed
No contact or about page detected
Recommendation
Publish a contact or about page with company name, address, and email so agents can verify merchant identity.
- Terms of service accessibleFailed
No terms page detected
Recommendation
Publish terms of service at /terms so agents can understand purchase conditions.
Bonus signals0 of 0 applicable passed · 0.0 / 0 points
- llms.txt presentN/A
No llms.txt found (bonus, not required)
Recommendation
Add an llms.txt file at the root to help AI agents understand your site's capabilities.
- agents.md presentN/A
No agents.md found (bonus, not required)
Recommendation
Add an agents.md file with instructions for AI agents on how to interact with your store.
- MCP server descriptor presentN/A
No MCP server descriptor found (bonus, not required)
Recommendation
Publish an MCP server descriptor at /.well-known/mcp.json to expose your store's capabilities to AI agents.
- AI commerce catalog endpoint presentN/A
No AI catalog endpoint found (bonus, not required)
Recommendation
Publish an AI commerce catalog at /.well-known/ai-catalog.json to enable agent-driven purchases.
Sampled products
0 products were sampled from the storefront. Each was checked for structured data, pricing, availability, images, and cart controls.
Evaluator notes
- 0% of sampled products have Product JSON-LD structured data.
- 0% of sampled products have visible pricing in HTML or JSON-LD.
- 0% of sampled products have add-to-cart controls accessible to agents.
- 0 of 4 emerging signals detected (llms.txt, agents.md, MCP, AI catalog).
- Only 0 product pages could be evaluated; at least 3 and 70% essential-check coverage are required for a scored report.
- 89% of essential check weight had conclusive evidence; unavailable checks were excluded rather than scored as failures.